An image of a food delivery driver using a bike, a Just Eat food delivery, food delivery in an article on whether restaurants should use Just Eat for food delivery

Should restaurants use Just Eat for food delivery? Exploring the best options for restaurant owners

Restaurant owners around the world can expect up to 2.64 billion users of online food delivery services by 2027 – equating to even fiercer competition in the market. This will require business owners to decide whether to partner with a third-party delivery service or offer direct delivery, for which they will be solely responsible. 

Essentially, a third-party delivery service is a company that creates an online marketplace where consumers can browse menus and place orders for delivery. Independent contractors who have been hired to deliver meals directly to customers often carry out these deliveries.

For example, in North America, reports indicate the largest third-party food delivery services include Uber Eats, DoorDash, Grubhub, and Postmates. In the UK and across Europe, delivery companies such as Deliveroo and Just Eat are the most successful.

The rise of Just Eat

Founded in 2001, Just Eat is a British online food order and delivery service that caters to 13 countries worldwide, including the UK, Ireland, France, and Italy. The company became famous for being the UK’s original online food delivery platform. Notably, Just Eat revolutionised the delivery industry with a solution better than automated mobile orders and fax: the Just-Connect box. This device enabled businesses to receive orders through a secure portal. 

The platform now boasts over 90,000 restaurants across various countries and is one of the world’s most extensive online food delivery services. With its extensive network, Just Eat provides restaurant owners with an opportunity to increase their customer base at a much faster rate than physical expansion alone. 

At the heart of Just Eat’s business model is a commitment to providing convenience and quality service. They offer an easy-to-use platform showcasing various restaurant menus customers can browse through. For businesses that are registered on the platform, Just Eat charges better and has transparent commission rates, encouraging them to increase sales without worrying about additional fees or hidden costs associated with every order.

Just Eat also puts significant weight on its marketing, using celebrity-filled and catchy advertisements to make the brand stand out from the competition. To further promote the brand, it has also developed a loyalty programme that rewards customers for the frequent use of its services.

An image of a restaurant kitchen working packaging food for delivery from Just Eat, Just Eat food delivery, in an article on whether restaurants should use Just Eat for food delivery

Is it a good option for restaurants?

By signing up their restaurants on Just Eat, owners gain access to personalised data, consumer insight, and analytics that can help them identify areas of improvement. This enables restaurants to create more targeted marketing campaigns and optimise menus for better customer satisfaction. Even better, similar to how it made online delivery easier with its Just-Connect POS, the company now offers the Orderpad tablet and printer. Both help to simplify the ordering, tracking, and delivery process.

With the exception of some rural areas, Just Eat has also partnered with a network of drivers who can pick up the food from restaurants and deliver it safely to customers. For restaurants that already have drivers, Just Eat offers discounts of up to £1,000 on electric scooters and bikes, helping businesses cut delivery costs while reducing their carbon footprint.

The diversity of restaurant types available on the platform also makes it an excellent option for customers. With everything from fast food to fine dining, Just Eat provides an extensive selection of restaurants that cover any occasion or dietary needs. As a result, food businesses can have even more exposure on the platform. 

Notably, there is no fee for signing a business up on Just Eat. For restaurants with delivery drivers, the platform takes a 14% commission on each order, with an additional admin fee of £0.50 charged to customers. That said, restaurants can choose to absorb this cost instead of passing the charge on to customers. Meanwhile, the platform charges an extra 5% should the restaurant require Just Eat drivers. 

Customer reviews

Statistics show Just Eat is a popular choice, as the app has a 4.4-star rating on Google Play and G2. Customers praise the platform for its ease of use, intuitive design, and the range of restaurants that are available. More so, consumers note they have yet to face any issues with cancellations or delays in delivery. That said, there is some criticism of Just Eat’s customer service. Several users have stated they have trouble contacting the platform’s customer support and that their queries were not addressed promptly.

An image of Just Eat food delivery with a food delivery driver giving food delivery to a consumer in an article on whether restaurants should use Just Eat for food delivery

Comparing Just Eat to other food delivery companies

GrubHub, Deliveroo, and UberEats offer similar services to Just Eat, but each has different features that could be more suited to specific customers. For example, GrubHub has free delivery for restaurants within their GrubHub+ network, while UberEats offers a subscription service for regular orders. Deliveroo focuses on providing restaurant meals and has a higher delivery fee than Just Eat. Still, it offers an express delivery option that allows customers to get their food in 20 minutes or less.

Regarding ease of use, most customers agree Just Eat is the most straightforward platform to navigate and order from. It also has one of the largest selections of restaurants compared to its competitors. Just Eat also differs from other platforms in customer service and support for food businesses, as it provides restaurant owners with a dedicated account manager and access to the company’s customer service team, helping them to resolve any issues easily.

Final tips

As restaurants can benefit from the growth in customer base and profits that a delivery platform can give, they must learn the different factors for choosing one. First, a good platform should provide customers with a convenient ordering system, which can increase customer satisfaction and loyalty. This also reduces the need for phone orders and other manual processes that could slow delivery times. 

Food businesses also benefit from features such as reward programmes or subscription services that give customers additional incentives to keep ordering. These features could mean more regular orders and higher revenues for a business over time. The right platform will also provide restaurants with analytics, marketing support, and customer service tools to better understand and manage their customer base. 

Finally, owners should look for platforms with efficient delivery systems to help reduce delivery costs and increase profits. Platforms offering express delivery or a tracking system for orders can also make the process smoother for patrons and restaurants. Consider all features of different delivery platforms before making a decision. Doing so guarantees the best fit for their business and ensures their success in the long run.